What does a REALTOR® do anyway? MARKETING EDITION

Have you ever listed your house and wondered, What the heck has my agent been doing to sell my house?Sometimes, agents dont go over everything they do in the marketing department, but this is one of the most essential pieces of the puzzle when it comes to selling. So dont worry, we havent forgotten about you, we are marketing your home on a consistent basis. In fact, the JC Realty Team offers a comprehensive and professional marketing plan that is carried out from the day your home hits the market, to the day the SOLD sign goes up. But not all agents offer the same level of service to their clients, so make sure you do some comparing before signing a contract. We pride ourselves on being full service agents and offer our clients innovative marketing techniques. Here is an overview of the marketing pieces that go into our listings. 

Photo prep & styling, ensures your property makes a great first impression. We will arrive before the photographer and make sure every aspect of your home is ready to show. We also have a large inventory of decor pieces that we will style your home with for the photos, if it’s needed.

Professional photography and video tour. Let’s face it, not every agent is a great photographer and that’s why we hire professionals to capture the perfect composition, lighting, and angles that showcases your home’s full potential. 

MLS® and syndicated websites. One of the greatest tools we have access to is the MLS®. This is the number one place that potential buyers begin their search. We are able to extend our overall online reach when we upload your property to various syndicated websites like realtor.ca, reginarealestatereview.com, point2homes.com, as well as Kijiji, and usedregina.com. 

Develop a social media strategy and feature your listing on our professional social media platforms. Including; Facebook, Instagram, and YouTube. This will help you have a strong online presence and maximize your exposure. By optimizing these posts we ensure your listing is visible beyond the initial posting. We also provide sharable links to your property so you and your social circles can help bring additional exposure to the listing. Coupled with  professional writing techniques for listing comments, posts, and campaigns we are able to appeal to the true demographic looking to purchase a home like yours.

Your listing is featured on jcrealty.com, with its own landing page. Our user friendly website features neighbourhood amenities and WalkScore® ensuring potential home buyers have a better perspective of what perks they will have if they live in your area.

Educate buyer agents on property details and features prior to viewings. Often, we know an agent who works in a specific area or who is looking for a house just like yours. We are on the phone to see if we can create a connection with these agents as well as our own database of prospective buyers.

RunOpen Housecampaign, if the seller wishes for us to host an open house. 

Coordinate showings and provide viewing feedback. You may need to take action and improve any areas of concern from prospective buyers.

Bi-weekly marketing & comparable property reports. We will provide you with reports which outline the effectiveness of our marketing efforts, including stats on hits from our websites, along with immediate email notifications on any new comparable listings and comparable property sales.  

We are fully invested into making your real estate goals a reality. Getting your home sold in a timely manner is the number one priority when signing a new listing. Remember, we do not get paid until after the possession and we invest quite a bit of money up front into marketing your home. We employ a full time Administrative Assistant and a Sales and Marketing Manager that focuses on creating engaging content that speaks to prospective buyers and produces tangible results. Most home buyers begin their research online before they make contact with their REALTOR®. Our target social media strategies and online focused marketing has been a strategic move to get your home the best exposure. You can rest assured that your property is being effectively marketed no matter what.  

By

KAILEY HEINTZ – REALTOR® – JC REALTY REGINA

Team Driven. Client Focused.

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