Our Listing Specialist, Jessica Dunn, has over a decade of experience as a REALTORⓇ, and knows what it takes to ensure that your home makes a great first impression. Her role is to help develop a strategy to de-clutter, position furniture, utilize your existing decor, and enhance your space so it looks bright and inviting. People shop with logic but buy with emotion, and we want those buyers to fall in love with your home. Styled and staged homes tend to sell quicker and for more money. It entices more qualified buyers to walk through the door and provide more opportunities to procure an offer. Here are just a few transformations that Jessica helped to prepare.
This home was listed previously with another agent. Jessica moved furniture, de-cluttered, and added a few key pieces of artwork and decor to add visual interest. Notice the difference in the composition and lighting of the photos. That’s why it pays to list with a team that uses professional photographers and videographers.
This home needed some proper furniture placement, color, and an old staging trick of Jessica’s to create a bedroom on the cheap! It’s amazing what a few plants, throw pillows, and artwork can do to create visual interest and add softness to a photo.
This home just needed some color balance. The living room presented pretty average until Jess anchored the room with a colorful rug and added some throw pillows. The master had a bold color on the wall, so a solid white comforter created the softer contrast. Lastly, a light colored table cloth calmed down all the wood tones in the dining room so the table wasn’t competing with the floors.
This home looked a little bare before Jess walked in. By adding simple little touches like throws, pillows, and artwork, this home was transformed into feeling warm and inviting. One little trick to help with the visual esthetics is to tidy up any loose wires/cords around your electronics. Notice the difference it makes in the basement before/after photo.
James Hill Road
Three masterful tools to use when preparing a listing for sale: 1) a professional photographer with a wide angle lens who has a knack for lighting and composition 2) use of white solid colors to help neutralize the space such as the table cloth and the bed comforter 3) furniture placement to improve flow and visual interest to your shot.
Sometimes it just takes the right photographer to focus on the best features of the room. Getting the right angles is key to any real estate shot. Notice how your focus shifts to the stunning mid-century brick fireplace in the “after” shot? The master bedroom looks so large in the second photo due to the wide-angle lens and furniture placement. It’s all about the angles.
Sovanna Point Condominium
This condo was so fun to style since Jess basically started from scratch. Here are three tips she used: (1) the old air mattress trick works wonders for vacant rooms which provided an anchor for the eye in the bedrooms (2) use artwork that is to scale with the space and hang it the appropriate height (note…most ppl hang their artwork too high), (3) taking down the dated valences took years off to make the space feel more modern.
Ok… this listing prep work is pretty dramatic. The kitchen before and afters stresses the importance of clearing everything off your counters to make
The Retro Split Level
It was an absolute pleasure to style this meticulously kept retro 70’s built split level. We had to add personality to a lot of rooms in this home. Here are the biggest take-aways: 1) Furniture placement is key not only for the flow of the room but for the composition of the listing photo. Example: The office space had a vintage green couch that needed to be the star of the photo. Repositioning it made that possible. 2) In order to be less distracting and to elevate the photos, Jessica took out some dated decor that didn’t make sense with era of the home and replaced with more modern pieces so the buyer can focus on the layout and the details the home had to offer.
Sometimes it just takes a few changes that make a huge impact. This seller took our advice and worked hard on styling her walk-in closet so it looks like a showstopper (see our BLOG on prepping walk-in closets). Similar tricks used when a spare is missing a bed (air mattress on tubs), and when we are faced with a bold color palette, Jessica uses white to neutralize and calm down the intensity. Notice the white comforter, white closet curtain, and white table cloth in the basement photos.
Small Town Sensation
These BEFORE photos were actually used on MLS® with a previous agent. Aside from the lighting improvements, hiring a professional photographer and videographer will showcase your home with the right composition and angles better than the average homeowner. It was important to create an emotional attachment to the home, so adding furniture to an empty room was necessary. Here are few other tricks: (1) adding a large piece of artwork up the stairs draws your eyes upwards and showcases the unique railing, (2) creating a visual in the sunroom on how you would use it helps the buyer create a picture in their heads, (3) simply removing vehicles out of the exterior shot and having a straight-on view enhances the curb appeal and makes the garage look larger.
Grace Street Gem
This is another beautiful home that was listed previously with another agent but failed to tackle a few things to showcase the home instead of the belongings inside it. This styling was more geared towards de-cluttering and relocating furniture to maximize the flow and make the home feel bigger. This home also had some stunning features to highlight like the bay window and the built-in bookcase in the living room and the vaulted second floor. Jessica asked the homeowner to de-clutter the dining room and kitchen, remove what she didn’t want to keep in the bookcases in the living room and basement. This made a huge difference! We also took out the dining table in the living room, re-positioned what furniture she wanted to keep in the basement, and made the upper level more spacious by repositioning the couch and loveseat. Moving the t.v. out of the bay window, styling it like a little reading nook too went a long way in highlighting its charm.
Churchill Downs Charmer
Another listing we took over that was previously listed with another agent. It’s pretty clear which REALTOR® used their iPhone and which one hired a professional photographer. Not only are the photos on the right brighter, but they also have better composition due to the wide-angle lens. Furniture placement, de-cluttering, and little touches are all complimentary with the JC Realty Team’s services.
This transformation is literally a night and day difference. This was another previously listed property by another agent who thought his iPhone would be sufficient at marketing this amazing bungalow. Jessica used the same tactics she does with most of our listings: (1) furniture placement – the sectional was too large for the living room, so she took of the chaise portion so it fits properly in the corner and added some much-needed color (2) Jess made the master bedroom as if it belonged in a luxury Airbnb and added an interesting piece of artwork for bonus visual effect (3) Jessica advised the seller to de-clutter everything off the counters and fridge in this kitchen and with the wide-angle lens, a potential buyer can now see how much more counter space the kitchen actually has (4) and the bathroom now looks like a show-stopper thanks to a professional photographer who knows how to properly edit for angles and lighting. All Jessica had to do here was spread out the shower curtain and add a plant to inject a pop of color into the space. It pays to use the JC Realty Team.
Another listing that the JC Realty Team took over. This one was a bit of a challenge, but we feel like we’ve improved the photos tremendously just by doing a few key things: 1) furniture placement was key. Some rooms had way too many pieces and others didn’t have enough. Moving things around made sense to improve flow. 2) removing dated valences from windows take off at least 15 years off a room as you can see Jess did in the sitting room. 3) Another bold room color had to be neutralized by a crisp white comforter like this spare bedroom.
Warm Welcome in Walsh Acres
Styling is only half of the story on most listing shoots. De-cluttering is the bigger battle for the majority of our clients, especially those who are downsizing. This home was a team effort, where the client and Jessica tackled what we call a “tidying marathon.” They went through essentially everything the client owned and organized what she was selling, tossing, or taking with her. This way, only the essentials will still be in the home, her garage sale will go smoothly, and moving will be less stressful when the time comes. We couldn’t be more thrilled with this transformation.